---
title: "Positioning: The Battle for Your Mind"
description: "Collected Chinese edition: Positioning: The Battle for Your Mind."
canonical: https://yangpan.com/en/uses/books/711834
language: en
section: uses
---

# Positioning: The Battle for Your Mind

Collected Chinese edition: Positioning: The Battle for Your Mind.
![定位：争夺用户心智的战争](https://cdn.weread.qq.com/weread/cover/14/YueWen_711834/t6_YueWen_711834.jpg)

艾·里斯 杰克·特劳特

- Publisher: 机械工业出版社
- Publication date: 2015-08-01
- ISBN: 9787111512233
- Category: 经济理财-商业
- Shelf groups: [Marketing & Growth](https://yangpan.com/en/uses/books?group=marketing)
- Translator: 顾均辉,苑爱冬
- WeRead recommendation: 71.3%
- Ratings: 1050

## Introduction (Chinese edition)

回到《定位：争夺用户心智的战争》一书，作为定位理论的起笔之作，虽不能称之为完善，但它却是定位理论的基础和原点。这本书中的许多观点也孕育出后来的诸多著作，使定位理论得以不断充实和丰富。随着定位在咨询领域的应用和积累，在企业界的实践中，定位理论已愈发成熟。

[Source: WeRead](https://weread.qq.com/web/reader/541324705adc9a5414af73f)